Last updated: June 2026

Blue Conker is committed to protecting your privacy and handling your personal information responsibly, transparently and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains what personal information I collect, why I collect it, how it is used, how long it is kept and the rights you have over your information.

This policy applies whenever you visit the Blue Conker website, contact me, subscribe to my newsletter, purchase a product, enrol on a programme or course, attend an event or use any service provided by Blue Conker.

1. WHO I AM

1.1 Data Controller

Sara Heard, trading as Blue Conker ("Blue Conker", "I", "me" or "my"), is the Data Controller responsible for the personal information collected through this website and the services I provide.

Contact details:

Blue Conker

Email: [email protected]

Website: www.blue-conker.com

If you have any questions about this Privacy Policy or how your personal information is handled, please contact me using the details above.

2. THE INFORMATION I COLLECT

The information I collect depends on how you choose to engage with Blue Conker.

I only collect information that is relevant, necessary and proportionate to providing my services safely and effectively.

2.1 Website Visitors

When you visit my website, I may automatically collect technical information including:

• IP address

• browser type and version

• operating system

• pages visited

• date and time of your visit

• referring website

• website usage data collected through cookies and analytics.

This information helps me understand how visitors use my website and improve the services I provide.

2.2 Enquiries

If you contact Blue Conker by email, website form, telephone or social media, I may collect:

• your name

• email address

• telephone number (where provided)

• details of your enquiry

• any information you voluntarily choose to share.

2.3 Newsletter Subscribers

If you choose to subscribe to my newsletter or download a free resource, I may collect:

• your name

• email address

• marketing preferences

• email engagement information (such as whether emails are opened or links are clicked).

You may unsubscribe at any time using the link provided in every email.

2.4 Coaching, Hypnotherapy & Programme Clients

If you become a coaching or hypnotherapy client, or enrol in a Blue Conker programme, I may collect information including:

• your name

• postal address (where required)

• email address

• telephone number

• date of birth (where relevant)

• emergency contact details (where appropriate for coaching programmes, hypnotherapy or longer-term services)

• health and wellbeing information that you voluntarily disclose

• relevant medical information

• medication details where relevant to your participation

• session notes

• goals and progress information

• completed exercises or reflective coursework

• correspondence relating to our work together.

I only request information that is relevant to providing safe, appropriate and effective support.

2.5 Course Participants

If you purchase an online course or digital programme, I may collect:

• your registration details

• course progress

• module completion

• submitted coursework

• participation analytics

• communications relating to your learning.

This information allows me to deliver courses, support your learning and improve future programmes.

3. HEALTH & WELLBEING INFORMATION

3.1 Special Category Data

Some Blue Conker services involve the voluntary disclosure of health, wellbeing and other sensitive personal information.

Under UK GDPR, this information is known as Special Category Data.

Examples may include:

• physical health information

• mental health information

• medication details

• accessibility requirements

• neurodivergence

• information relevant to hypnotherapy or coaching

• emergency contact details (where appropriate).

I only collect this information where it is necessary to provide services safely and appropriately or where you choose to share it with me.

3.2 Why I Collect This Information

Health and wellbeing information helps me to:

• assess whether a service is suitable

• make reasonable adjustments where appropriate

• deliver coaching and hypnotherapy safely

• protect your wellbeing during our work together

• meet my professional duty of care.

This information is treated with additional care and confidentiality.

4. MY LAWFUL BASIS FOR PROCESSING YOUR INFORMATION

UK GDPR requires me to identify the lawful basis on which I process your personal information.

Depending on how you engage with Blue Conker, I rely on one or more of the following legal bases.

4.1 Contract

Where you purchase coaching, hypnotherapy, programmes, courses or other services, I process your information because it is necessary to fulfil my contractual obligations to you.

4.2 Consent

Where you choose to:

• subscribe to my newsletter

• download free resources

• request marketing information

• voluntarily provide certain personal information

I rely on your consent.

You may withdraw your consent at any time.

4.3 Legitimate Interests

I may process information where it is necessary for the legitimate interests of running and improving Blue Conker, provided your rights and freedoms are not overridden.

Examples include:

• responding to enquiries

• improving my website

• evaluating services

• maintaining business records

• preventing fraud or misuse.

4.4 Legal Obligations

In some circumstances I may be required to process or retain information to comply with legal obligations, including taxation, accounting, safeguarding or law enforcement requirements.

4.5 Health & Wellbeing Information

Where I process health or wellbeing information, I do so only where permitted under UK GDPR and the Data Protection Act 2018.

This is generally because:

• you have provided the information voluntarily;

• it is necessary to provide coaching or hypnotherapy safely and appropriately;

• or it is necessary for the establishment, exercise or defence of legal claims where applicable.

I always seek to limit the amount of sensitive information collected to what is genuinely necessary.

5. PAYMENT INFORMATION

Payments for Blue Conker services may be made by:

• BACS (bank transfer)

• Stripe

• PayPal

• Square

Where payments are processed through Stripe, PayPal or Square, your payment information is handled securely by the relevant payment provider in accordance with their own Privacy Policies.

Blue Conker does not store or have access to your full payment card details.

Where payment is made by BACS, I retain only the information necessary to identify and reconcile your payment, including your name, payment reference, payment date and amount paid.

6. HOW I USE YOUR INFORMATION

I use your personal information only where it is necessary to provide my services, fulfil my legal obligations or improve your experience with Blue Conker.

Depending on how you engage with my services, I may use your information to:

• respond to your enquiries

• deliver coaching, hypnotherapy, programmes and courses

• arrange appointments and manage bookings

• communicate with you about your sessions or purchases

• provide customer support

• send newsletters and marketing communications where you have consented

• process payments and maintain financial records

• monitor course participation and progress

• improve my website, services and client experience

• comply with legal and regulatory obligations

• protect the safety and wellbeing of clients where appropriate.

I will never sell your personal information to third parties.

7. WHO I SHARE YOUR INFORMATION WITH

I only share personal information where it is necessary to deliver my services, where required by law or where you have given your consent.

The organisations I work with process personal information on my behalf and are expected to meet appropriate security and data protection standards.

7.1 Website, CRM & Booking Platform

Blue Conker uses Funnel Sketchers, a white-label platform built on Go High Level (GHL), to manage:

• website forms

• customer relationship management (CRM)

• appointment bookings

• client communications

• automations

• online course delivery (where applicable).

Appointments may synchronise with connected calendar services such as Google Calendar or Microsoft Outlook.

7.2 Payment Providers

Payments may be processed securely through:

• Stripe

• PayPal

• Square

• BACS (bank transfer)

Each payment provider processes your information in accordance with its own Privacy Policy.

Blue Conker does not receive or store your full payment card details.

7.3 Website Analytics & Marketing

My website uses:

Google Analytics

Meta (Facebook) Pixel

These tools help me understand how visitors use my website, measure the effectiveness of marketing and improve user experience.

Where required, these technologies operate only after your consent through my Cookie Policy and cookie preferences.

7.4 Legal Requirements

I may disclose personal information where required to do so by law, including:

• safeguarding concerns

• prevention or detection of crime

• court orders

• legal proceedings

• protection of life or safety.

Information will only be shared where there is a lawful basis for doing so.

8. HOW LONG I KEEP YOUR INFORMATION

I only retain personal information for as long as it is reasonably necessary to fulfil the purpose for which it was collected, comply with legal obligations and protect both you and Blue Conker.

Typical retention periods include:

Record Type

Retention Period

• General enquiries (where no service is purchased)

Up to 12 months

• Newsletter subscribers

Until you unsubscribe or withdraw consent

• Coaching and hypnotherapy client records

7 years after the end of the client relationship

• Programme participation records

7 years after completion

• Financial records and invoices

6 years plus the current financial year, in accordance with HMRC requirements

• Complaint records

7 years following resolution

• Safeguarding records

As required by applicable legislation and safeguarding guidance

Where there is a legal obligation to retain information for longer, that requirement will take precedence.

When information is no longer required, it will be securely deleted or anonymised.

9. YOUR RIGHTS UNDER UK GDPR

Under UK data protection law you have a number of rights regarding your personal information.

These include the right to:

• request access to the personal information I hold about you

• request correction of inaccurate or incomplete information

• request deletion of your personal information where legally appropriate

• request restriction of processing in certain circumstances

• object to certain types of processing

• withdraw consent where processing relies on your consent

• request transfer of your information to another organisation where applicable.

I will respond to requests without undue delay and, in most circumstances, within one calendar month.

Some rights are subject to legal exceptions.

If I am unable to fulfil your request, I will explain why.

10. COOKIES & WEBSITE TECHNOLOGIES

Blue Conker uses cookies and similar technologies to help the website function effectively, understand visitor behaviour and improve user experience.

Cookies may also be used to:

• remember your preferences

• analyse website traffic

• measure the effectiveness of marketing campaigns

• improve website performance.

Where required by law, you will be asked for your consent before non-essential cookies are placed on your device.

Further information can be found in the Blue Conker Cookie Policy.

11. CONTACT, QUESTIONS & COMPLAINTS

If you have any questions about this Privacy Policy or how your personal information is handled, please contact me using the details below.

Blue Conker

Sara Heard
Email: [email protected]

I take concerns about privacy seriously and will always aim to resolve any issues fairly and promptly.

If you remain dissatisfied with how your personal information has been handled, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority responsible for upholding information rights.

Information about making a complaint can be found on the ICO website:

www.ico.org.uk

Telephone: 0303 123 1113

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be updated from time to time to reflect changes in legislation, regulatory guidance, technology or the way Blue Conker operates.

The most recent version will always be available on the Blue Conker website, and the "Last Updated" date at the top of this policy will indicate when changes were made.

Clients are encouraged to review this policy periodically to remain informed about how their personal information is protected.